CRAIG DOUGLAS MILLER

The strategy of “radical honesty,” i.e. admitting the old pizza was “like cardboard,” worked wonders in getting skeptical customers to give Domino’s a second chance, and resulted in the largest single quarter gain in fast-food history

It’s still written about to this day, in publications as prestigious as Harvard Business Review and Bloomberg Business week.

But let’s be honest, the most fun part was when Stephen Colbert’s “Alpha Dog of the Week,” getting a 4 1/2 minute segment on The Colbert Report at zero cost, and contributing mightily to winning a D&AD pencil for earned media.