PUR WATER FILTERS

ARTHUR TWEEDIE, WATER CRITIC

Water filtration technology might be the most boring thing there is. For everyone except one person that is. Meet Arthur Tweedie, Water Critic. This dandy fellow and legend in his own mind helped us inform about PUR’s proprietary MAXION Filtration Technology in an offbeat and fun way.

And the idea won the new business pitch, so that was good.