CRAIG DOUGLAS MILLER

With bankruptcy looming, Toys’R’Us needed to make a big splash at the holidays.

This campaign set out to show the creative and hilarious lengths kids’ will go to to stay in their parents’ good graces, stay off the naughty list, and get the toys they really want at the holidays.

It didn’t stave off bankruptcy, but helped have a big holiday season, and stay slightly less bankrupt, if that’s a thing.