TALENT CULTIVATOR
Here are some words from a few folks I’ve taught and/or mentored over the years.
Full disclosure, I paid each of them five figures to write these.
"Craig is the man! I learned a ton from him about tone and voice. He helped push me to write beyond what comes natural, and to really think about the personality I'm writing to. Which was pretty helpful considering for the past year I (a 20-something girl from Georgia) have had to write from the POV of a 30-something Boston scumbag who lives in his mom's basement."
“Craig has a calm way of taking you under his wing and walking you through how to improve the work and how to keep things their simplest and most impactful. When we worked on our CFP campaign together, I remember how Craig would ask a lot of "what if" questions, which helped us arrive at some rather interesting solutions that no other brand in that category had ever done. It was a great experience.”
“As someone still early in their career, Craig’s experience and knowledge of the ad industry has been indispensable to me. He is generous with his time and has helped me in all aspects of my professional life. From standing out in the interview process to excelling within an agency, Craig’s advice game me the confidence young professionals need and he is able share wisdom that few people in advertising have."
“Craig was a rockstar creative leader and mentor who taught me so much about writing craft, presenting ideas, and basing leadership decisions on hopes rather than fears. He also tried to teach me karaoke in Kiev, but the less said about that the better.”
“I’m very fortunate to have met Craig so early in my career. He’s great! He was only my teacher for one class, but remained a steady mentor throughout my two years at school. He has a great ability to help YOU figure out what the right questions to ask are without giving you the answer – which is very important early on. And, man, he just teaches you how to write the way you want to. He’s one of those guys that’ll always be in your corner."