STREET GRACE
SUBURBAN HORROR STORY
Sex trafficking occurs in some surprising places, often in nice neighborhoods, right under our noses, and often going unnoticed. Anti-sex-trafficking organization Street Grace wanted to change all that.
To raise awareness, we created Suburban Horror Story: turning an ordinary suburban home into a live, in-the-flesh recreation of a real sex trafficking operation, consulting with real sex trafficking survivors, who vouched for the authenticity of the experience.
Capitalizing on the popularity of Haunted House tours during Halloween, we led policiticans and local leaders on tours of this all-too-real house of horrors. In less than 24 hours we reached over 45,000 Georgians, leading to a 52% increase in donations.