Turning doodles of animals
into a thriving e-commerce brand.
My role: Founder; brand strategy, visual identity, product development, copywriting and ecommerce marketing.
In boring meetings, I used to doodle animals to make it look as though I was taking notes. The drawings usually got a laugh. One day I thought, “I should put these on shirts.” So I did.
I launched LoFi Animal Shirts in early 2025, creating the identity, products and brand voice, then building the business across Shopify, Meta advertising and Klaviyo. It has generated $419,000 in cumulative revenue since launch.
The business also supports the American Cancer Society, with $7,500 donated.
Running LoFi means carrying an idea through every part of the business: the drawing, the product, the ad, the store and the customer relationship. After years of large-brand campaigns, working directly with creative testing, ecommerce and marketing analytics has sharpened how I connect brand ideas with the decisions that make a business work.
