CRAIG DOUGLAS MILLER

We were looking for a fun client to work on, so I thought I’d ask the guys at Atlanta’s Old Fourth Distillery if they needed any advertising. Turns out they were about to launch a new gin co-branded with the hottest thing in town: The brand new Atlanta United MLS team.

So we created the Chant Generator, an app that created soccer chants on demand for fans to cheer on United, or more accurately, heckle the opposing team.