CRAIG DOUGLAS MILLER

Most people don't know how to pick a financial planner. Instead of looking for a Certified Financial Planner, they rely on friends' recos, or word of mouth, which often leads to planners who are less than qualified.

To show how dangerous this can be, we set up a little experiment to prove that "If they're not a CFP pro, you just don't know." TV showed the results of our little social experiment, while online and print executions let viewers try their hand to see if they could spot the imposter.