BUDWEISER
HARRY CARAY’S LAST CALL
With the Chicago Cubs poised to win their first World Series in over a century, Budweiser wanted to make sure they were an integral part of the celebration.
So we used archival audio to resurrect legendary Cubs announcer, and iconic Budweiser drinker Harry Caray, so he could “call” the final out of the Cubs Series victory.
The online video brought tears of bittersweet joy to the eyes of Cubs fans worldwide. And it is still the only content piece to ever be simultaneously No. 1 on YouTube, Facebook and Twitter.