CRAIG DOUGLAS MILLER

THE BABYMAKER 3000

In this counterintuitive campaign for the VW Routan Minivan, Brooke Shields denounces the practice of couples who try to have children just so they can get a VW Routan.

To help Brooke in her mission to stop this “Routan Baby Boom,” we created the Babymaker 3000, an app that let people simulate what two people’s offspring might look like.

It was eerily accurate, and a lot of fun.