How do you sell a minivan? A campaign featuring a celebrity spokesmodel lamenting the creation of unwanted children caused by parents pro-creating in order to justify getting said minivan. Simple.
Simpler still, was the VolkswagenBabyMaker300 website and app, where Brooke Shields gave parents a tool to see what their progeny might look like before taking the plunge into parenthood.
Adweek - "Routan Babymaker3000"
