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Craig Miller

Creative Director

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VOLKSWAGEN ROUTAN -
Babymaker 3000

How do you sell a minivan? A campaign featuring a celebrity spokesmodel lamenting the creation of unwanted children caused by parents pro-creating in order to justify getting said minivan. Simple. 

Simpler still, was the VolkswagenBabyMaker300 website and app, where Brooke Shields gave parents a tool to see what their progeny might look like before taking the plunge into parenthood.  

Adweek - "Routan Babymaker3000"

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