With sales drooping and bankruptcy looming, Toys’r’us needed to have a big holiday season. With “The Naughty List is Not an Option” campaign, we made 8 different :15 spots based on a simple idea: Kids doing creatively mischievous things to stay in their parents’ good graces at the holidays.
Sure, they still went bankrupt. They were, after all, $6 billion in debt. But this campaign did give them a solid boost at the holidays.