To help with StreetGrace’s mission to end sex trafficking, we created Suburban Horror Story: turning an ordinary suburban home into a live, in-the-flesh recreation of a real sex trafficking operation.
First, groups of visitors were driven by an ordinary looking man to a seemingly tranquil home. But once inside, they soon found themselves experiencing the disturbing sights, sounds and smells of a real surburban sex ring, with actors portraying key roles.
Real sex trafficking survivors were consulted to ensure the authenticity of the experience. Over the course of the live performances, state politicians, local leaders, and youth groups walked through the house, with many leaving visibly shaken.
Those who could not attend live could experience the house online in 360 VR, hear stories from survivors, and learn ways to help.
Press coverage from local and national media brought even more attention to the experience.In less than 24 hours we reached over 45,000 Georgians, leading to a 52% increase in donations. And state politicans and lobbyists who attended helped triple StreetGrace’s “Demand an End” initiative from only 3 to now 12 U.S. states.