After the successful Pizza Turnaround campaign, Domino's continued to lean into the honest approach, with the Show Us Your Pizza effort. Here, we unveiled some of the secret tricks of the food photography trade, pledging to eschew food stylists' tricks, and use real pizza photos from real consumers instead.
Next, after receiving some photos of damaged pizzas from angry customers, Domino's went even further with this new brutally honest approach. By having CEO Patrick Doyle admit fault and pledge to solve the problem, Domino's once again scored big points with consumers for being so forthright.
Creativity - Editor's Pick
