Most people don't really know how to go about choosing a financial planner. Instead of looking for a Certified Financial Planner, many rely on friends' recommendations and word of mouth, sometimes ending up with someone less than qualified. To show how dangerous this can be, we set up a little experiment to prove that "If they're not a CFP pro, you just don't know." And in the process, got our star to cut off 14 years worth of dreadlocks (Thanks again, Azmyth). TV showed the results of our little social experiment, while online and print executions let viewers try their hand to see if they could spot the imposter.
Nearly three years after it's airing, the campaign continues to get press coverage, and drive amazing results for the client.