Craig Miller has been all over during his nearly 20 years in the industry, with stints at The Richards Group, Mad Dogs & Englishmen, Publicis New York, JWT New York, VCCP London, and Arnold Boston, as well as 5 + years at Crispin Porter + Bogusky in Boulder. The one consistent has been his production of award winning work for some of the greatest brands in the world, including Domino’s, VW, Coke Zero, Budweiser, Burger King, Microsoft, McDonald’s and more. His most notable pieces include includes VW’s Routan Babymaker3000, Budweiser’s “Harry’s Last Call”, which celebrated the Cubs’ World Series victory by resurrecting legendary broadcaster Harry Caray to call the final out, and Domino’s Pizza’s ‘The Pizza Turnaround,’ ‘Show Us Your Pizza,’ and ‘Oh Yes We Did!’ campaigns, all of which were recently featured in a Bloomberg Businessweek cover article, nearly 8 years after the campaigns ran. He is also a budding screenwriter, garnering recognition multiple film festivals and writing contests, including a win for “Best First Time Screenwriter” from The New York Film Awards. When he’s not working on ads, Craig can be found performing standup comedy, studying and playing music, or hanging out with his wife Holly and their two crazy hounds, Rosie and Snuffy.
I love what I do, and I get very fired up and passionate about it. I like doing counterintuitive work that’s either jaw-droppingly honest, or so goofy as to be not taken seriously. Either way, I strive to keep my work as authentic and as free of B.S. as possible. The holy grail for me is what I call Culturally Explosive Work ™, work that explodes through pop culture and becomes part of the cultural lexicon. Sort of like that “Keep Calm and Carry On” sign, although that thing is getting pretty annoying, so not that.
I believe that “risky” work is rarely risky at all, that engaging, story driven, emotionally powerful work sells more product, and most of all, that people are tired of being lied to by advertisers and are thirsting to hear emotional truth. So there!